December 11th 2012
Today I completed the structure of my music video. This will be beneficial to me when I come to shoot my music video as it will enable me to plan out the shots that I want much more efficently; in addition, as my music video idea includes people going in and out friend with different props it is key that I get the timing right therefore, this will help not only me but the performers.
Tuesday, 11 December 2012
Wednesday, 5 December 2012
Magazine Ad Planning
December 5th 2012
This week I have been working on planning my magazine ad; this is a two-paged magazine spread advertising the release of my artists album. The design of this magazine advertisement will be very important as it is what will initially sell the album therefore it has to convey the right vibe/atmosphere to the audience.
On the first half of the double paged spread, I have the image of the artist with the crown from the music video placed on her head, this makes a direct link to the music video and therefore illustrates the consistency of the theme between the music video, magazine ad and digipak design. The image of the artist is also on a white background and illustrates her wearing the same clothes she wore in the music video again directly relating to the music video, the gold crown against the white background immediately draws the attention the audience and therefore compliments the title of the song "King of Anything". The use of the bold colours in the artists outfit e.g. the red top connotes liveliness and an exciting atmosphere something that most pop artist attempt to portray.
On the second half of the double page spread are four arms coming from the right hand side of the page, each arm is holding a piece of card, on each piece of card illustrates and important piece of information about the release of the new album for example, the artist's name, the name of the album and the release date. In the design the artist (on the right hand side) is pointing towards the piece of cards, generally when readers open a magazine they automatically look at the left hand side of the page, by having the artist on the left hand side will immediately tell the reader who the artist is as pop artists are usually well known, it will then show the artist pointing to the right hand side of the page in which the key pieces of information about the album are displayed. Again, the arms holding the cards of detail relate directly to the music video as the idea of the music video is for different images and words to come into the frame via people (outside of the frame) bringing them in. Below the signs there are 3 social networking symbols Twitter, Youtube, and Facebook and a website for the magazine as the majority of the target audience will be on such sites and therefore this is illustrates a different method they can view the magazine and illustrates how I have considered the age of my target audience and how they are the age of technology and therefore what benefits and extra features can be included on the magazine.
Finally, in between both pages are two quotes from music critics, quotes/reviews on music is very important as its what most people will use to decide whether they will buy or listen to a piece of music; as a result, having two positing quotes positioned in the center of the stage illustrates how I have considered the impact of music critics in the industry and how bad word of mouth can affect an artist and their music.
This week I have been working on planning my magazine ad; this is a two-paged magazine spread advertising the release of my artists album. The design of this magazine advertisement will be very important as it is what will initially sell the album therefore it has to convey the right vibe/atmosphere to the audience.
On the first half of the double paged spread, I have the image of the artist with the crown from the music video placed on her head, this makes a direct link to the music video and therefore illustrates the consistency of the theme between the music video, magazine ad and digipak design. The image of the artist is also on a white background and illustrates her wearing the same clothes she wore in the music video again directly relating to the music video, the gold crown against the white background immediately draws the attention the audience and therefore compliments the title of the song "King of Anything". The use of the bold colours in the artists outfit e.g. the red top connotes liveliness and an exciting atmosphere something that most pop artist attempt to portray.
On the second half of the double page spread are four arms coming from the right hand side of the page, each arm is holding a piece of card, on each piece of card illustrates and important piece of information about the release of the new album for example, the artist's name, the name of the album and the release date. In the design the artist (on the right hand side) is pointing towards the piece of cards, generally when readers open a magazine they automatically look at the left hand side of the page, by having the artist on the left hand side will immediately tell the reader who the artist is as pop artists are usually well known, it will then show the artist pointing to the right hand side of the page in which the key pieces of information about the album are displayed. Again, the arms holding the cards of detail relate directly to the music video as the idea of the music video is for different images and words to come into the frame via people (outside of the frame) bringing them in. Below the signs there are 3 social networking symbols Twitter, Youtube, and Facebook and a website for the magazine as the majority of the target audience will be on such sites and therefore this is illustrates a different method they can view the magazine and illustrates how I have considered the age of my target audience and how they are the age of technology and therefore what benefits and extra features can be included on the magazine.
Finally, in between both pages are two quotes from music critics, quotes/reviews on music is very important as its what most people will use to decide whether they will buy or listen to a piece of music; as a result, having two positing quotes positioned in the center of the stage illustrates how I have considered the impact of music critics in the industry and how bad word of mouth can affect an artist and their music.
Saturday, 1 December 2012
December 1st 2012
Yesterday I finished my digipak planning, which took a little while to complete as I initially found it difficult to come up with ideas for a digipak directed towards the Pop genre. To overcome this I set up a small focus group of people within the age range of my target audience to discuss some of their ideas and suggestions for the digipak, I recorded down some of their comments and put this under the "Audience" section of my blog. This was really helpful as it help me develop my initial ideas and come up with ideas from my target audiences point of view that I wouldn't necessarily had of thought of myself. Therefore, I think this is a very beneficial and efficient way of not only getting new ideas but also getting some feedback directly from your target audience.
Yesterday I finished my digipak planning, which took a little while to complete as I initially found it difficult to come up with ideas for a digipak directed towards the Pop genre. To overcome this I set up a small focus group of people within the age range of my target audience to discuss some of their ideas and suggestions for the digipak, I recorded down some of their comments and put this under the "Audience" section of my blog. This was really helpful as it help me develop my initial ideas and come up with ideas from my target audiences point of view that I wouldn't necessarily had of thought of myself. Therefore, I think this is a very beneficial and efficient way of not only getting new ideas but also getting some feedback directly from your target audience.
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